Selling · July 30, 2026
Selling in the off-season
Fewer buyers come in November, but the ones who come are serious. How to price and show a home in winter.
Summer brings visitors who fall for the islands on a sunny day. Winter brings people who have already decided to move. They make fewer offers, and fewer of those offers fall through.
Show the house the way it will be lived in: heat on, lamps lit, firewood stacked, the drive clear. Photograph it on the one clear day of the week, even if you wait for it.
Price for the market you are in, not for July. A winter listing that sits for two months looks stale by spring.